Real to Our Core

We had the pleasure of creating this playful and eye-catching commercial for Magners Cider Australia. Working with Christoph Strohfeld as the Art Director, we set out to bring a unique world made entirely of gold foil to life. It was such a fun process—experimenting with simulations, animations, and all the different ways we could play with the gold foil across the various elements.

The idea for the spot came from a classic bar scene: friends hanging out, having a drink/cider, and while chatting some start peeling the gold foil off bottles to make little sculptures. That simple, relatable moment sparked the inspiration for this ad, and we had a great time turning it into something truly special.